The region is one of the world’s fastest-growing markets. It is projected to rank as the fourth largest single market in the world by 2030 - putting it behind only the US, China and the European Union.
Southeast Asia is rapidly coming into its own as an economic powerhouse. With increasingly prosperous consumers, consumer demand in this region has shifted and has developed greater focus on
• Leisure activities
• A growing preference for modern retail formats, and
• Increasing brand awareness.
Credit: Mckinsey, HSBC